Our Vision: For Humanity to become a mature steward and responsible
caretaker of forests and worldwide ecosystems.
We are in the Founding phase of a nonprofit organization. If you are a passionate ecology professional interested in forestry... join us and become a Founder.
We are also looking for K-12 student stories, photography, and projects. And to become part of the K-12 Chapter.
Also we are recruiting University students to become the first Young Founders Group and form the University Chapter.
JBS is the world's largest food company, specifically the largest meat processor is working to track 100% of its cattle in Brazil to reduce deforestation.
Traceability initiatives and challenges
Targeted efforts: JBS announced a US$9 million investment to support mandatory traceability in the state of Pará, aiming to have 100% of the state's cattle tagged from birth to slaughter by 2026. This is part of a broader effort to ensure compliance with socio-environmental criteria by its suppliers.
Indirect supplier gaps: A major challenge is tracing cattle from indirect suppliers, which are the second-tier suppliers not directly contracting with JBS. Investigations by organizations like Global Witness and Human Rights Watch have found evidence of cattle from deforested land entering JBS's supply chain through these indirect routes, often referred to as "cattle laundering".
Company response: JBS has stated that it has a "zero tolerance deforestation" policy and has cut ties with non-compliant ranchers. The company has also called for a national traceability system, while simultaneously implementing its own "Cowbot app" to allow users to check supplier compliance with socio-environmental criteria.
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January had not been expected to set a new record because of cool waters in the Eastern Pacific from a weak La Niña event.
The first month of 2025 was Earth’s warmest January in analyses of global weather data going back to 1850, NOAA’s National Centers for Environmental Information, or NCEI, reported Feb. 12. NASA also rated January 2025 as the warmest January on record, 1.59 degrees Celsius (2.86 °F) above the 1880-1899 period, which is its best estimate for when preindustrial temperatures occurred. This beat the previous record from January 2024 by 0.12 degrees Celsius (0.22 °F). The European Copernicus Climate Change Service and Berkeley Earth also rated January 2025 as the warmest January on record.
Global land areas had their warmest January on record in 2025, and global oceans had their second-warmest January, according to NOAA. Oceana had its second-warmest January; Europe and Asia had their third-warmest January; South America, its fourth-warmest; Africa its fifth-warmest; and North America, its 10th-warmest. Update below, first five months.
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